Coupe du Monde féminine de football et parité en entreprise : le duo gagnant

Women's Football World Cup and equality in the workplace: the winning duo

The year 2018 will have flocked a second star on the blue jersey of our men's football team. But it is not only our national DD who will have united all his staff and his team to reach the Olympus of the football world, since it is also 400,000 employees who have been united in France thanks to this competition and to Corporico, the animation of online predictions between colleagues that more than 400 companies have deployed internally. As for this year, our women's team will be keen to imitate that of Didier Deschamps next June to win its first international title, which is moreover at home. But if successful, will the enthusiasm be the same as last July 15? Although the capital sympathy and notoriety are disproportionate between the two teams, women's football nevertheless has its arguments and its popularity rating has never been so high.
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"We don't have the same sex, but we have the same passion"

Since its first edition in 1991 won by China, the Women's Football World Cup has never experienced such enthusiasm as for this 8th edition. How to know? Because it is an undeniable indicator of the notoriety of a sport: its media coverage. While W9 and Eurosport shared the broadcasting rights for the 2015 Women's Football World Cup, this year's cake is cut between TF1 and Canal + , respectively 25 matches of the competition, including those of the Bleues for the first channel while the cable channel acquired the rights for the entire competition. During this last epic, Les Bleues lost to Germany in the quarter-finals in front of ... 4.4 million viewers, or 25% PDM on June 26, 2015. A record for W9. That evening , women's football has clearly taken a turn, a turn towards popularity and democratization. There was a before and after the 2015 Women's World Cup. You just have to turn on your latest generation console, put Fifa 19 on it and select a women's team to understand that 2019 is the year of women's football. . So, at the dawn of this major competition, this Women's Football World Cup is presented under the best auspices and it is a safe bet that the French are ready to wear the colors of their team loud and clear, on the street, in bars... and in the office! Bringing the conviviality of sport to the office is Corporico's mission.

Forecast to better federate

The universality of sport and particularly football is undeniable. He has this power to bring people together, regardless of their social background. Everyone therefore finds themselves on the same footing, their eyes riveted on the screen, with a love of the game and the jersey in common. Remember last summer, how the French streets were filled with joy, celebration and happiness. It is the same in the office. Sports predictions are a new way of doing team-building in business. Who has never dreamed of teasing their boss, in a jovial atmosphere, because a goal in the 91st minute will have validated their forecast? With this sporting event, it's the perfect opportunity. Corporico, it's the advantage of creating a strong link internally, of (re)discovering some of your employees under the sporting euphoria. The prognosis brings a good-natured game to the office which relaxes all of your teams, unifies the members of your company, whether they are located in different departments and cities, to participate in a company team-building punctuated by the whistles, noises of nets and cries of victory. Moreover, gender parity in business obliges, it's time for the fairer sex to prove the quality and accuracy of their predictions to silence the footix of accounting. Parity man / woman in business requires, it will be time to chant during breaks the names of Wendie Renard or Gaëtane Thiney, to the detriment of those of Benjamin Pavard or Killian Mbappé. No doubt therefore, this year, the title of best tipster in the box will be for a tipster.

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