Take advantage of a sporting event to unite your teams: the new eldorado of team building

The sporting event: potential for federation

When we think of a major sporting event , such as the football World Cup (to cite only the most prestigious), everyone has images of jubilation in mind, strangers hugging in bars, people shouting at the sight of a ball approaching his team's goal. In short, people come to support their teams, but not only.

Attend matches where each goal can change the course of the competition, shout and sing words that you have just learned 10 seconds earlier, chamber opponents in a good-natured atmosphere, there is in these sporting moments a certain levity. We forget our daily life, our attention is focused on one and the same objective for 90 minutes. Social barriers are broken, exploded. Discussions are then easier and more spontaneous.

Sporting events are therefore a real breath of fresh air for everyone and offer the advantage of bringing everyone together: men and women, enthusiasts and insiders, of all ages and all social classes. In a word, sport is unifying! This is one of the reasons why France is one of the countries where football is the most representative of our society. The French team is what French society is: a close-knit team with Hugo from Nice, Djibril from Troyes, Laurent from Tulle, N'Golo from Paris, Blaise from Toulouse, Nabil from Lyon. A team that proves that sport is the element with the most important unifying potential.

Thanks to sport, a new El Dorado for team building

It is for these reasons that today, sporting events are increasingly popular with companies to promote team building activities aimed at uniting their teams. And this for two reasons.

The first, quite simply because French sport, and especially football, has won back the hearts of French women and men. The 2010s with the terrible World Cup in South Africa are already history, the flame between French football and French society was rekindled when Mamadou Sakho scored with his knee on a certain evening of November 19, 2013 , offering an incredible match that will mark the history of French football forever.

The second is that classic team building is running out of steam. The operations are seen and reviewed, there is nothing new between escape games, puzzles, rallies or courses that last a few hours. Companies have realized that the federation of its employees goes through something new, in line with the stronger needs for enriching and strong experiences of their employees.

It is therefore in sport that team building opens up a new El Dorado. Through sporting events that have far greater benefits than traditional team building operations. Not only are they much less expensive, like organizing a business prediction contest , but they also last much longer. Let's take the example of the next Euro football 2020: 51 matches played between 24 countries from June 12 to July 12, i.e. a full month of competition which are just as many opportunities to unite teams around a sporting event.

Chambering your colleagues in a good-natured atmosphere , forgetting your work for 90 minutes, removing social barriers during a match, creating easier and more spontaneous discussions between employees. Finally, whether you participate in a sporting event in a bar, at home or at the office, it's the same thing. Even more when we organize a prediction contest . So, what if Euro 2020 was your new team building activity ?